Eric S. Townsend

Eric S. Townsend

TRIPLE THREAT: strategic, tactical, creative, plus available remote or hybrid.

Prolific Writer / Award-Winning Marketing Communications

Plug-and-play resource whose creativity and range pair well with strong strategic acumen (MBTI, Clifton, DISC). Catalyst and problem-solver behind product launches, acquisitions, and other success stories. Bridge-builder, communicator, and writer who works to resonate and move needles on the frontlines. Advocate for quality and artistry.

Sample publishing at recklessraven.com.

PERFORMANCE:
• $10.1B loans, 26K closes ($387K avg), $14.4M budget for COSTCO partner STRONG HOME
• $68.2M leases on PPC ads, email, and other leads from 75+ websites for GATES HUDSON
• $663M acquisition by ORACLE from advances as fractional CMO for startup LATISTA
• $500+M cert/IRA revenue from 19K new members (+105%, +171% goals), plus helped launch Digital Investor (9.3M visits, $4.5B invested, 2023) for NAVY FEDERAL CREDIT UNION
• $200+M revenue as proposal lead for LEO A DALY (largest private U.S. architect/engineer)
• $17.1M in digital marketing and creative revenue for ZINC, SQN, and GLIMPSE DIGITAL

MARKETING & CREATIVE SKILLS:
• Creative Direction • Website Development • Advertising • Multimedia Design • Writing & Editorial • SEO • Strategy • Positioning • Differentiation • LeadGen • Sales

BEHAVIORAL:
• Listening • Awareness • Empathy • Curiosity • Critical Thinking • Artistry • Presentation • Channel Navigation • Consensus • Project Management

CLIFTON STRENGTHS:

1. Strategy
2. Achievement
3. Ideation
4. Learning
5. Command

CASE STUDY:
On a multi-year retainer, shaped Latista for $663M acquisition by Oracle. Made the feature-rich startup tech easier to find, trial, adopt, and evangelize. Re-engineered the app's interface to GUI honors. Ranked extensive content in search. Results: +352% traffic, +706% leads, +511% trials, +319% licenses, +263% AVG annual growth.

PERSONALITY:
• INNOVATOR who pioneers new growth avenues
• SERVANT-LEADER who aids others early and often
• BRIDGE BUILDER who crosses aisles to collaborate
• CHAMPION whose strategic acumen finds a way
• SWISS ARMY KNIFE whose range solves problems
• FINE ARTS MAJOR who advocates for artistry
• CRAFTSMAN who shapes or manages quality
• LIFELONG STUDENT and son of two teachers

Mentored by Stephen Addiss (1935-2022), pupil of the great John Cage (1912-92), guided by the incomparable Marcel Duchamp (1887-1968). Talents in visual design, music, and writing hit all notes of the lineage.

TESTIMONIALS (80+): estmktg.com/testimonials
RECOMMENDATIONS (30+): bottom of this page

"Townsend is a dynamic idea man, with the power of determination and perseverance to ensure initiatives take flight...he makes the ordinary extraordinary with the simplest of strokes...he's quick to the chase and the real challenges...he does not wait for problems to fester...he ensures success through thoughtful preparation and tenacity...he identifies considerations that shift thinking in a positive way...he's a leader with the natural ability to inspire...he's the type of guy you want on your team, because you certainly don't want to compete against him."

TRADEMARKS

IP: Tabula Raisa was registered with the U.S. Patent and Trade Office, serial numbers 86570349, 86574937. Filed with the U.S. Copyrights Office (1-2258907701).