Eric S. Townsend

Marketing Manager | Creative Lead | Publisher, Seattle, WA

Honored (9x). Published (23x). Innovator in the “small books” revolution. Student in the lineage of Marcel Duchamp >> John Cage >> Stephen Addiss.

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Powerful go-to-market and brand specialization to help you compete, resonate, and convert promise to results. End-to-end project management and deep creative agency expertise. Thrives in remote work for clients and as a member of in-house teams.

• Natural innovator who pioneers breakthrough solutions and new avenues for growth.
• Brand champion with a can-do mindset, strategic acumen, and elevated creativity.
• Swiss Army Knife whose utility and adaptability stems from countless cycles.
• Business developer who sees opportunity, takes action, enables wins, and scales it.
• Capacity builder who bolsters teams, forges momentum, and boosts productivity.
• Lifelong student who actively listens, asks questions, and honors history.
• Warm personality who enlivens projects, exchanges, and video meets.

MARKETING STRATEGY + BRAND MANAGEMENT

Studies competition >> Attracts, differentiates, innovates >> Integrates channels >> Capitalizes on opportunities, protects revenue

PROJECT MANAGEMENT + CAPACITY BUILDING

Oversees traffic >> Troubleshoots efforts >> Motivates staff, strengthens teamwork >> Creates workshops, trains >> Torch™ mentor

LEAD GENERATION + SALES ENABLEMENT + LIFECYCLE MARKETING

Qualifies prospects >> Tightens sales processes >> Provides tools >> Impacts reach, acquisition, conversion, retention, loyalty

CREATIVE DIRECTION + THOUGHT LEADERSHIP

Crafts briefs, pitches >> Shapes vision, voice/ID >> Steers resources >> Vets process, tech >> Assures quality >> Evangelizes brand

COMMUNICATIONS + CONTENT OPERATIONS + PUBLICITY

Writes well >> Manages content calendar, process, tech >> Controls message, drafts press releases, targets influencers, gains coverage

DIGITAL MARKETING + DATA ANALYSIS + INSIGHT

Creates/manages digital campaigns (e.g. emails, ads) >> Tracks results, analyzes data, re-steers, reports >> Turns insight into solutions

WEBSITE DEVELOPMENT + SEARCH POSITIONING

Builds/maintains websites (400+ since 2017) >> Deploys features >> Optimizes content to search keywords >> Manages SEO/PPC

SOCIAL MEDIA + REPUTATION

Writes/publishes posts, keeps profiles fresh >> Follows chatter, monitors trends >> Comments, builds engagement, boosts rating

SOFT SKILLS
Curiosity, Creativity, Critical Thinking, Problem Solving, Active Listening, Intuition, Insight, Detail Orientation, Adaptability, Collaboration, Ambassadorship, Mentoring, Grit, Wit, Rapport

Honored by The Webbys, PR Week, American Marketing Association, Society for Marketing Professional Services, Service Industry Advertising Awards, Washington Business Journal, Kickstarter, and the Northern Virginia Technology Council. Specifically recommended on dozens of occasions, including the testimonials below.

AWARD CRITERIA (8): https://bit.ly/3erk4qT
TESTIMONIALS (83): https://bit.ly/2HZ4ias


Experience

BA in Fine Art + Art History at University of Richmond
Richmond, VA
Marketing Manager at Freelance
2019 – Present Seattle, WA
Digital Marketing Manager at Gates Hudson
2017 – 2019 Fairfax VA
Publisher at Go Booklets
02/2012 – Present International
Partner at Glimpse Digital
2007 – 2017 Worldwide

Awards

2015
Staff Pick, Showcased (#1 of 418 in Publishing, for Tabula Raisa), from Kickstarter
2013
Innovator Award (Mobility Category, for Latista Technologies), from Northern Virginia Technology Council
2010
Silver & Bronze Medals (Advertising Category, two clients), from Service Industry Advertising Awards
2006
“Doing More With Less” (for Goodwill), from PR Week Magazine
2005
M Award (For Mint Fitness), from American Marketing Association
2005
Book of Lists (Top Creative Agencies, #17, for SQN), from Washington Business Journal
2005
Outstanding Pharmaceutical Website (for Pfizer), from The Webbys
1999
Corporate Identity Silver Medal (for Leo A Daly Architects), from Society for Marketing Professional Services
1994
The Margaret Owen Finck Award for Creative Writing (Finalist), University of Richmond

Clients

  • Absolut Vodka (est. 1879)
  • AIA (est. 1857)
  • American Red Cross (est. 1881)
  • B’nai B’rith International (est. 1843)
  • Catholic Charities (est. 1910)
  • Cort Furniture (est. 1845)
  • First National Bank (est. 1857)
  • Goodwill (est. 1902)
  • Leo A Daly Architects (est. 1915)
  • Mitsubishi Corporation (est. 1918)
  • National Rifle Association (est. 1871)
  • Navy Federal Credit Union (est. 1933)
  • Pfizer (est. 1849)
  • Rutgers University (est. 1766)
  • Saab (est. 1945)
  • Skanska (est. 1887)
  • Sotheby’s (est. 1744)
  • Universal Music Group (est. 1934)
  • University of North Carolina (est. 1789)
  • University of Richmond (est. 1830)

Specialties

  • Communications
  • Brand Management
  • Content Strategy
  • Content Management
  • Copywriting
  • Editing
  • Search Engine Optimization (SEO)
  • Thought Leadership
  • Mentorship
  • Publicity
  • Social Media
  • Email Marketing
  • Website Development
  • Creative Direction
  • Graphic & Website Design
  • Advertising
  • Teasers
  • Blogs
  • Features

Skills

  • PC & Mac
  • AP & Chicago Style
  • WordPress
  • Google Tools
  • Moz
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Powerpoint
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Acrobat Professional
  • Adobe Analytics
  • Adobe Target
  • Magento
  • Marketo
  • Salesforce
  • Keynote
  • Pages
  • MailChimp
  • HTML
  • CSS