Eric S. Townsend

Eric S. Townsend

Marketing Manager | Creative Lead | Publisher, Seattle, WA

Honored (9x). Published (23x). Innovator in the “small books” revolution. Student in the lineage of Marcel Duchamp >> John Cage >> Stephen Addiss.

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Powerful go-to-market and brand specialization to help you compete, resonate, and convert promise to results. End-to-end project management and deep creative agency expertise. Thrives in remote work for clients and as a member of in-house teams.

• Natural innovator who pioneers breakthrough solutions and new avenues for growth.
• Brand champion with a can-do mindset, strategic acumen, and elevated creativity.
• Swiss Army Knife whose utility and adaptability stems from countless cycles.
• Business developer who sees opportunity, takes action, enables wins, and scales it.
• Capacity builder who bolsters teams, forges momentum, and boosts productivity.
• Lifelong student who actively listens, asks questions, and honors history.
• Warm personality who enlivens projects, exchanges, and video meets.

MARKETING STRATEGY + BRAND MANAGEMENT

Studies competition >> Attracts, differentiates, innovates >> Integrates channels >> Capitalizes on opportunities, protects revenue

PROJECT MANAGEMENT + CAPACITY BUILDING

Oversees traffic >> Troubleshoots efforts >> Motivates staff, strengthens teamwork >> Creates workshops, trains >> Torch™ mentor

LEAD GENERATION + SALES ENABLEMENT + LIFECYCLE MARKETING

Qualifies prospects >> Tightens sales processes >> Provides tools >> Impacts reach, acquisition, conversion, retention, loyalty

CREATIVE DIRECTION + THOUGHT LEADERSHIP

Crafts briefs, pitches >> Shapes vision, voice/ID >> Steers resources >> Vets process, tech >> Assures quality >> Evangelizes brand

COMMUNICATIONS + CONTENT OPERATIONS + PUBLICITY

Writes well >> Manages content calendar, process, tech >> Controls message, drafts press releases, targets influencers, gains coverage

DIGITAL MARKETING + DATA ANALYSIS + INSIGHT

Creates/manages digital campaigns (e.g. emails, ads) >> Tracks results, analyzes data, re-steers, reports >> Turns insight into solutions

WEBSITE DEVELOPMENT + SEARCH POSITIONING

Builds/maintains websites (400+ since 2017) >> Deploys features >> Optimizes content to search keywords >> Manages SEO/PPC

SOCIAL MEDIA + REPUTATION

Writes/publishes posts, keeps profiles fresh >> Follows chatter, monitors trends >> Comments, builds engagement, boosts rating

SOFT SKILLS
Curiosity, Creativity, Critical Thinking, Problem Solving, Active Listening, Intuition, Insight, Detail Orientation, Adaptability, Collaboration, Ambassadorship, Mentoring, Grit, Wit, Rapport

Honored by The Webbys, PR Week, American Marketing Association, Society for Marketing Professional Services, Service Industry Advertising Awards, Washington Business Journal, Kickstarter, and the Northern Virginia Technology Council. Specifically recommended on dozens of occasions, including the testimonials below.

AWARD CRITERIA (8): https://bit.ly/3erk4qT
TESTIMONIALS (83): https://bit.ly/2HZ4ias