Eric S. Townsend

Digital Marketer & Writer, Fairfax, VA

Versatile, prolific wordsmith and seasoned communicator in marketing. 8-time award winner. Author of 21 titles. Innovator in “small books.”

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Eric S. Townsend is an American digital marketer, commercial writer, editor, book author and passionate craftsman. He has served hundreds of brands through his advertising and creative work since 1994, including members of the Fortune 500. Townsend has been recognized for excellence by The Webbys, PR Week magazine, American Marketing Association, Society for Marketing Professional Services, Service Industry Advertising Awards, Washington Business Journal, Kickstarter, and the Northern Virginia Technology Council. He serves as leadership mentor with Everwise. He has published 21 books in self improvement, business, sports, humor, poetry and fiction. His most recent work is The Legend of Tabula Raisa (2016) and an accompanying travel adventure series for young children, Excursions (2015). His innovative work with Go Booklets (2012) has contributed meaningfully to the "small books" movement in digital publishing. In the music industry, he has been credited as producer, songwriter or lyricist on over 100 songs for guitar and voice.

Experience

Digital Marketer & Writer at Independent Contractor: 2007 USA / International
Marketing Manager at Greater Atlantic Bank: 2005 – 2007 Vienna, VA
Director of Creative Services at SQN Communications: 2004 – 2005 Vienna, VA
Communications Manager at ASPA: 2003 – 2004 Washington, DC
Creative Director at Zinc Agency: 1999 – 2003 Washington, DC
Corporate Marketing Specialist at Leo A Daly Architects: 1997 – 1999 Washington, DC
Advertising Specialist (PT, evenings) at Washington City Paper: 1997 – 1998 Washington, DC
Art Director at Gold Medal Products: 1997 – 1997 Richmond, VA
Senior Creative, Advertising at Presentation Resources: 1996 – 1997 Richmond, VA
Junior Creative, Advertising at Landslide Creative Services: 1994 – 1996 Richmond, VA

Education

BA in Fine Art & Art History at University of Richmond: 1991 – 1995 Richmond, VA

Awards

2015: Staff Pick, Showcased (#1 of 418 in Publishing, for Tabula Raisa), from Kickstarter
Initiated 2009. Recognizes particularly compelling, fun, creative, and exciting new ideas with well-priced rewards and a great story.
2013: Innovator Award (Mobility Category, for Latista Technologies), from Northern Virginia Technology Council
Initiated 2013. Recognizes groundbreaking and influential technology companies in the DC area who’ve made a significant impact on customers.
2010: Silver & Bronze Medals (Advertising Category, two clients), from Service Industry Advertising Awards
Initiated 2003. Recognizes advertising excellence in the service industry. Based on creativity, quality, appeal, and breakthrough content.
2006: “Doing More With Less” (for Goodwill), from PR Week Magazine
Like the M Award from AMA, recognizes excellence in value-added marketing.
2005: M Award (For Mint Fitness), from American Marketing Association
Initiated 2002. Recognizes marketers and campaigns that demonstrate solid strategy, brilliant innovation, and positive return on investment.
2005: Book of Lists (Top Creative Agencies, #17, for SQN), from Washington Business Journal
Features hundreds of the hottest area companies in their fields. Ranks the top 25 by revenue generated.
2005: Outstanding Pharmaceutical Website (for Pfizer), from The Webbys
Initiated 1996. Recognizes excellence on the internet including websites, interactive advertising, online film/video, and mobile content.
1999: Corporate Identity Silver Medal (for Leo A Daly Architects), from Society for Marketing Professional Services
Initiated 1976. Recognizes excellence in marketing communications by professional services firms in the design and building industry.

Clients

Absolut Vodka (est. 1879)
AIA (est. 1857)
American Red Cross (est. 1881)
B’nai B’rith International (est. 1843)
Catholic Charities (est. 1910)
Cort Furniture (est. 1845)
First National Bank (est. 1857)
Goodwill (est. 1902)
Leo A Daly Architects (est. 1915)
Mitsubishi Corporation (est. 1918)
National Rifle Association (est. 1871)
Navy Federal Credit Union (est. 1933)
Pfizer (est. 1849)
Rutgers University (est. 1766)
Saab (est. 1945)
Skanska (est. 1887)
Sotheby’s (est. 1744)
Universal Music Group (est. 1934)
University of North Carolina (est. 1789)
University of Richmond (est. 1830)

Specialties

Content Strategy
Writing
Editing
Brand Management
Advertising
Creative Direction
Graphic & Website Design
Presentation
Teasers
Blogs
Features
Email Marketing
Publicity
Social Media
Search Engine Optimization (SEO)
Thought Leadership
Mentorship
Management

Skills

PC & Mac
AP & Chicago Style
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Keynote
Pages
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat Professional
HTML
CSS
Market Samurai
MailChimp
SEO
Google Tools
Adobe Analytics
Adobe Target